Mortgage Broker Marketing Ideas

Before generating any leads as a mortgage broker, people first must know of your existence.

However before your mortgage business can sustainably grow, you must also consider yourself to be in the marketing business.

Of course you must be familiar with Australia’s real estate market in order to provide a quality service, but what’s the point if no one can find your business or know you actually exist.

The mindset many mortgage brokers seem to take is to consider marketing as an optional luxury or a perhaps a chore.

All of the top brokers know that marketing plays an integral part in their personal success.

They consider themselves as marketers first and providers second.

Therefore marketing is as important, if not more, than the service itself.

For mortgage brokers looking to grow their business, there are plenty of ways to get noticed online and offline.

If you are struggling to attract qualified leads and get your business rolling, here are 6 mortgage broker marketing ideas to get you started.

All mortgage brokers, whether you care for attracting online clients or not, need to have a website for trust and credibility.

Your website is basically an online business brochure.

Even if you don’t get business through your website via contact forms, any prospective clients you do attract have most likely checked you out online.

People tend to review and verify your professionalism, legitimacy, experience and recommendations from others and they will do so by looking for your website.

Now, your website doesn’t have to cost you a ton of money. You can use content management systems like WordPress, Joomla, or even free platforms.

Within an hour of watching YouTube web building tutorials, you’ll have your very own professional website on the go in no time.

And if your not interested in going the DIY route, then my team here at Resilient Digital can consult with you to design and build out a customised website to suit your needs.

If you have invested in a website, making sure your business shows up in Google search results is critical.

Leads generated from Google search close at an average of 15%, which is close to 12% higher than outbound marketing.

The process of ensuring your business shows up in Google search results is called Search Engine Optimisation (SEO).

When someone searches for your business brand name or keywords associated with your product and/or service then you want to have your website at the top of the search results.

And more typically you would want to show for location specific keywords.

So for instance a Mortgage Broker servicing the Newcastle region…

You would want your business to show on Google for search terms like “Mortgage Broker Newcastle”, “Home Loans in Newcastle” etc.

Take some time to do a Google search for your location and see where your website is listed in the search results!!

In a recent survey conducted by Hubspot…

Only 9% of businesses utilising SEO as an inbound marketing strategy found they did not see a return on investment.

So this means if it works well for the other 91%, then we are very sure it will work for your business too.

For the opportunity of understanding why your business is not showing in Google Search, we can conduct a free analysis and send through a video audit of our findings.

This is another aspect of online marketing many seem to be unaware of its potential.

Most brokers do have accounts with social networking sites such as Facebook, Twitter, LinkedIn and others, but fail to use it at its full potential for marketing purposes.

When it comes to social media, be open, honest and direct.

Interact with your followers and be available to answer questions.

A structured method of communication towards the buyers such as promotions or ads are ok in moderation but people desire personal interaction now more than ever.

Create blog posts on your own website or as guest posting on other industry specific blogs.

Which ever way you decide, create a platform for you to write constant quality content.

News in the industry or your own personal daily experiences are good examples of content people like to read and share.

Be sure to add valuable information and write the article in a way that it is relatable and feels like a one on one conversation with the reader.

This is great for a number of reasons:

1. Good content keeps people intrigued in you and your business
2. Constant “Freshness” to your website will increase your rank in search engines
3. The more quality content you deliver, the more your readers will like your site, share it amongst social media networks and ultimately begin to feel more comfortable working with you.

In fact, this article you’re reading now is an example of how relevant blog content targeted for a specific audience can bring visitors to your business and potentially generate leads.

Videos are a great way to gain the attention of potential new clients. It provides a more personal way to deliver information and more clarity.

These videos can be on the process of purchasing a home or the benefits of choosing a broker over a bank. Any information that would be of value to those in the industry will work wonderfully.

Distribute the video on social media, websites, ads, and video sharing websites.

This creates new content that will send your website visitors to your social media accounts and your social media followers to your website.

With all this online marketing information, it is important to not forget about real human interaction.

Word of mouth advertising brings results BUT only when it comes up in conversation.

This form of marketing is solely based of circumstance.

Which means you would hope that at the time someone is looking to buy a home, your business will come to mind.

To ensure that you remain their automatic “go-to” when in need of a mortgage broker, try sending a monthly newsletter to your existing database.

Whilst emails are largely utilised for newsletters, now a days, the open rates for emails have dropped drastically and remain ones computer amongst the other daily inbox messages.

Keep in mind…

When applying these marketing ideas, be sure to stay focus and realistic.

You can’t do everything… At least not alone.

It’s better to do certain marketing strategies well and experiment to find out what works best for you.

Focusing on a target audience will get you the best results. In this business industry, success takes time and consistency.

I hope these 6 mortgage broker marketing ideas can assist you to start generating qualified leads into your new business.